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About Project

The Bitzstudio team developed the Thor Kitchen website on Shopify with a fully custom design using bespoke theme sections, ensuring a premium layout that perfectly reflects Thor Kitchen’s positioning as a luxury, professional-grade appliance brand. Rather than relying on generic Shopify themes or drag-and-drop editors, we built custom Liquid templates for each section of the storefront, delivering complete control over performance, responsiveness, and scalability across a complex, multi-collection catalog.
The platform was architected to handle Thor Kitchen’s extensive product range spanning professional ranges, cooktops, refrigerators, dishwashers, range hoods, microwaves, undercounter units, wine coolers, ice makers, outdoor appliances, and kitchenware with Shopify customizations for product variants (fuel type, size, finish), USD-based dynamic pricing, and a streamlined checkout experience. Special emphasis was placed on the Gordon Ramsay Collection, requiring a dedicated storefront experience that blends aspirational lifestyle presentation with conversion-focused product pages.
To support Thor Kitchen’s broader business ecosystem, our team implemented custom integrations for multi-region storefronts (US and Canada), loyalty and gift claim workflows, affiliate program connectivity, dealer locator functionality, warranty and product registration, and CPS extended warranty management.
Key Features & Technical Highlights
  • Custom Shopify Theme Development using hand-coded Liquid templates for full design and performance control.
  • Advanced Product Architecture for complex variant structures across a large multi-category appliance catalog.
  • Multi-Region Storefront Setup with localized experiences for US and Canadian markets.
  • Gordon Ramsay Collection Microsite with lifestyle-driven design to match a high-profile celebrity brand partnership.
  • Custom API & App Integrations for loyalty rewards, affiliate tracking, dealer locator, and warranty registration.
  • Responsive Mobile-First Design ensuring a seamless shopping experience across all devices.
  • Performance Optimization with lazy loading, optimized media delivery, and lightweight Liquid code.
  • SEO & Structured Data Setup for improved Google visibility across a deep product catalog.
The result is a fast, visually premium, and conversion-optimized Shopify storefront blending custom design, robust product architecture, and API-driven functionality giving Thor Kitchen a digital presence that matches the professional-grade quality of the appliances it sells.
Thor Kitchen website image

The Process Steps

DEFINE
Understaning / Requirments / Goal
01
DESOVERY
Research Persons/ User Flow
02
DESIGN
Hi- Fi Designs / Prototype
03
TEST
Testing Deployment/ Optimization
04

Tech Stack

HTML
CSS
JavaScript
Bootstrap
jQuery
PHP
WordPress
Elementor
WooCommerce
API Integrations
SEO
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