The challenge

A premium kitchen appliance brand selling in the US and Canada needed a storefront that reflected its professional-grade positioning. Its catalogue covers more than ten categories, from ranges and refrigerators to outdoor appliances, with variants by fuel type, size and finish. The site also had to connect to dealer, warranty, loyalty and affiliate systems.

What we did

BitzStudio built a custom Shopify theme with hand-coded Liquid sections instead of a stock theme, structured the product architecture, and implemented the integrations.

What we built

• Custom Liquid theme with bespoke sections for full control of layout and performance.
• Product architecture for complex variants (fuel type, size, finish) across a multi-category catalogue.
• US and Canadian storefronts with localised experiences.
• A dedicated collection microsite for a celebrity-chef product partnership.
• Integrations: dealer locator, warranty and product registration, extended-warranty management, loyalty and gift-claim workflows, affiliate tracking.
• Performance and SEO: lazy loading, optimised media, structured data.

Outcome

The brand runs a single custom storefront serving two countries and its full catalogue. [Add any verified result: page speed, conversion change, launch date, number of products or dealers.]