Methodology section
The consultancy's four-stage approach, from assessment to implementation.
Case Study
SQUARESPACE · UI/UX DESIGN · CALENDLY
A website that explains people-first AI
A UK consultancy that helps charities, mission-led organisations and local authorities adopt AI needed a site that explained its approach and showed its impact. We designed and built it from scratch on Squarespace.
ClientAI consultancy
LocationUnited Kingdom
ServicesUI/UX design, Squarespace development
Client Rating★★★★★5.0
The Challenge
A complex subject for a non-technical audience
The consultancy’s clients are charities, social organisations and local authorities. Many are new to AI and wary of it.
The site had to explain a people-first approach and a four-stage method, show evidence of impact, and make it easy to book a conversation or get involved.
BEFORE
An approach explained in plain words
BEFORE
Proof of impact
BEFORE
An easy way to book a call
How it works
From first visit to booked call
The site walks a visitor from curiosity to conversation.
- 01
Read the approach
Why a people-first approach to AI.
- 02
See the method
Four stages from assessment to implementation.
- 03
Read the impact
Case studies from real projects.
- 04
Book a call
Calendly booking across the site.
- 05
Stay involved
Newsletter, volunteering and partnerships.
What we built
Six parts, one site
Impact case studies
A blog-style collection the team can update without a developer.
Calendly booking
Discovery calls bookable from across the site.
Newsletter sign-up
Updates and insights for subscribers.
Supporter and recruitment pages
Volunteering, donations, partnerships and job openings.
Safety and compliance section
Data protection, cybersecurity, privacy and compliance.
Process
How the site came together
01
Define
Audience, goals and page structure agreed.
02
Discovery
The method, impact stories and supporter routes gathered.
03
Design
Layouts and visual design created by BitzStudio and approved before the build.
04
Test
Booking, forms and mobile layouts tested before launch.
Tech Stack
Built on Squarespace
Squarespace 7.1
Fluid Engine
Calendly
Google Tag Manager
The Outcome
A site the team can grow with its case studies
The consultancy has a site that explains its approach, shows evidence of impact and turns visitors into booked conversations. Its team publishes new case studies without a developer.
From scratch
Designed and built by BitzStudio
4
Stage method explained
Calendly
Booking on every page
No-code
Team publishes case studies
More Work
Other projects
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