Custom Liquid sections
Homepage hero, product carousel, sustainability story, content blocks and footer, all editable in the theme editor.
Case Study
SHOPIFY · LIQUID · KLAVIYO
A Shopify store that sells retail, custom and wholesale
A US sustainable drinkware brand sells to consumers, event organisers and wholesale buyers. The brand supplied the designs; we built the store from scratch with custom Liquid sections, a custom-print ordering flow and a wholesale route.
ClientSustainable drinkware brand
LocationUnited States
ServicesShopify development, ecommerce development
Client Rating★★★★★5.0
The Challenge
Three kinds of buyer, one store
The brand sells to three groups: consumers buying cases, businesses and event organisers ordering custom-printed products, and wholesale buyers.
Each needed a clear route through the store, and the brand’s sustainability story had to come through on every page.
BEFORE
Retail ordering in a few clicks
BEFORE
Custom print orders without email back-and-forth
BEFORE
A separate route for wholesale buyers
How it works
From product page to custom order
A custom order runs through five steps on the site.
- 01
Choose a size
Pick the product and pack size.
- 02
Choose a print style
Unprinted, custom logo or full graphic.
- 03
Add your artwork
Upload now, or after ordering.
- 04
Preview a mockup
Create a live mockup in the designer.
- 05
Order or go wholesale
Checkout, or register as a trade buyer.
What we built
Six parts, one store
Custom-order flow
Customers choose a size and print style, upload artwork now or later, or create a live mockup.
B2B wholesale registration
A dedicated sign-up route for trade buyers.
Artwork templates
Downloadable print templates for each product size.
Reviews and email capture
Product reviews and newsletter sign-up connected to Klaviyo.
Content pages
Brand story, FAQs and blog.
Process
How the store came together
01
Define
Retail, custom-print and wholesale routes agreed.
02
Discovery
Ordering and artwork requirements mapped with the brand.
03
Design handover
The brand supplied the designs; we planned each section in Liquid.
04
Test
Ordering, artwork upload and mobile layouts tested before launch.
Tech Stack
Built on Shopify
JavaScript
Shopify
Liquid
Tailwind CSS
Klaviyo
Judge.me
The Outcome
Retail, custom-print and wholesale from one store
The brand runs all three sales channels from one Shopify store whose sections its team can edit without a developer.
3
Sales channels: retail, custom, wholesale
100%
Sections custom-built in Liquid
2
Artwork routes: upload or mockup
Klaviyo
Email capture connected
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